Upload Resources mentioned in A Better Message
ADvance your communication skills
Why Some Messages Don’t Work
In the initial process of creating a marketing message, you must first establish a clear understanding of whom you’ll be conversing with.
Hearing vs. Listening
In order to create a message that people will listen to, you must understand the hidden powers of listening habits.
The ADculture
Before you begin writing your message, try to set some parameters in order to avoid possible repercussions from specific organizations.
A Spot-On Message
Listen to these successful ads and comment on what makes each an effective message.
Audio Optometry –
Business Bubble Exercise
Expand (or narrow) your understanding of “the ones you really need to reach” with your ads.
Based on the “Business Owner Gut Check” section of Chapter 5, Your Marketing/Advertising Journey Begins.
Copy-Righting Your Ship
A compelling message should be much more than a resume boasting all your accomplishments and proud promises. So, what will you say?
Using Analogies
A marketing metaphor compliments your product sparking attention through intrigue, evoking a positive feeling, as well as interacting with viewers and listeners by mnemonically making them work to decipher answers.
Tell Me a Story
A key aspect of a good story is intrigue—arousing the curiosity and interest of the listeners so they’ll tune in to want more. This is why you must learn how to tell a persuasive narrative about what your brand can confidently do for others.
Fireworks for the Blind
How to be able to write visually. Can you sound tall?
Branding your Brand
Branding is more than a bunch of logos and colors. #branding is about how you express yourself, and how you use the influence of these elements to capture attention, convey your personality, and communicate the immense value you bring to others.
Audio Optometry –
5.1 Second Ad Exercise
Learn to craft the crucial first five seconds of your ads with this simple exercise (again and again).
Based on the “Get to the Point” and “One thousand one, one thousand two …” sections in Chapter 12, Marketing Theory vs. Scientific Practice.
Audio Optometry –
Guerilla Marketing Exercises
Work out how you might use the “graffiti” or “cover art” techniques in your marketing.
Based on the “Guerilla Marketing” section in Chapter 14, Communipulation.